Business Innovations and Organizational Performance of Beverage Firms in Kenya

Abstract

n a highly competitive environment, innovation is key to a firm obtaining a dominant position in the environment and gaining greater performance. Organizations are opting for business innovations as a response to increased business environmental turbulence and complexity. Understanding how business innovation management lead to sustained organizational performance is key to compete in a fundamentally different way. This study investigated impact of business innovations strategy on organizational performance of beverage firms in Kenya. The specific objectives of the study were to determine how process innovation impacts organizational performance of beverage firms in Kenya. The study employed a descriptive survey research design. The population of the study was 180 composed of managers from the beverage firms in Kenya. Stratified sampling was used to select a sample size of 72. The study used a structured questionnaire to collect primary data, which was analyzed using Statistical Package for Social Sciences for descriptive and inferential statistics a positive significant relationship between process innovation and organizational performance of beverage firms in Kenya. The study concluded that process innovation is very crucial to an organization and significantly contributes to organizational performance of beverage firms in Kenya.