Abstract:
n a highly competitive environment, innovation is key to a firm obtaining a dominant
position in the environment and gaining greater performance. Organizations are opting
for business innovations as a response to increased business environmental turbulence
and complexity. Understanding how business innovation management lead to
sustained organizational performance is key to compete in a fundamentally different
way. This study investigated impact of business innovations strategy on organizational
performance of beverage firms in Kenya. The specific objectives of the study were to
determine how process innovation impacts organizational performance of beverage
firms in Kenya. The study employed a descriptive survey research design. The
population of the study was 180 composed of managers from the beverage firms in
Kenya. Stratified sampling was used to select a sample size of 72. The study used a
structured questionnaire to collect primary data, which was analyzed using Statistical
Package for Social Sciences for descriptive and inferential statistics a positive significant
relationship between process innovation and organizational performance of beverage
firms in Kenya. The study concluded that process innovation is very crucial to an
organization and significantly contributes to organizational performance of beverage
firms in Kenya.
