http://hdl.handle.net/123456789/493 Sat, 18 Apr 2026 08:27:50 GMT 2026-04-18T08:27:50Z http://hdl.handle.net/123456789/501 Role of Diversification Strategies on Organizational Productivity among Multinational Oil firms in Kenya: A Case of Kenolkobil Limited Kiiru, G; Jepkorir, C Diversification is one of the key strategy to plan to change and transform a loss making firm into a profitable enterprise and gaining competitive advantage. The purpose of the study was to determine the role of diversification strategies in organizational productivity within the oil industry in Kenya. The findings of the study were that diversification as turnaround strategy was important turnaround strategy, help in cutting cost, help in risk spreading, enhance organizations characterized by narrow core competence, help to reduce excess and lack of domain change that may lead to crisis, is form of divestment with the enterprise and lead to introduction of new products. The study recommends that management should encourage research and development so that the employees can come up with diversified products which help the organization achieve target markets. Fri, 01 Jan 2016 00:00:00 GMT http://hdl.handle.net/123456789/501 2016-01-01T00:00:00Z http://hdl.handle.net/123456789/500 The Effect Of Employer Perception On Employment Opportunities For People Living With Disabilities: Case Of Selected Universities In Kenya Wekesa W; Irungu N; Godrick M www.researchjournali.com ABSTRACT In Kenya besides many organizations lobbying for the increased employment of PLWDs, amplified by the constitution that at least 5% elective positions must be spared for (PLWDs) there is less employment opportunities. For example the entire cabinet and parastatal secretaries of about twenty six people only one is disabled. The empirical review has pointed out that employer perception views people living with disabilities as costly, and disturbing. The objective of the study was to investigate the effect of employer perception on employment opportunities for PLWDs. The population was PLWDs in selected Universities in Kenya and associations of Disabled people in Kenya. Sample size was employees living with Disabilities and members of the association of disabled in Murang’a County. The findings were presented in tabular form. Descriptive as well as inferential statistics were used to analyze the findings. The findings showed that Disabled people are unemployed due to negative employer perception towards employees. The study recommended that negative employer perception must be changed in order the employment of those with disabilities to be enhanced. Fri, 01 Jan 2016 00:00:00 GMT http://hdl.handle.net/123456789/500 2016-01-01T00:00:00Z http://hdl.handle.net/123456789/499 Effect of strategic leadership on performance of MFI’s Kenya S.Mathe; Kiiru, G Proper strategic leadership is essential in an organisation’s decision making to ensure short term success and long term sustainability given the current volatile business environment. SMEs in Kenya are the key vehicles of economic development but they fall short of achieving their potential. SMEs are facing problems such as stiff competition, inadequate financing and the inability of the leaders to make long term strategic decisions. This study aimed at establishing the effect of strategic leadership on performance of small and medium enterprises in Kenya. Descriptive survey design was used. The target population consisted of 3,001 registered SMEs in Kenya. 301 SMEs were selected as a sample using stratified sampling technique. Respondents were the owners and managers of the organisations. Collection of primary data was done through a structured questionnaire. The response rate of this study was 56% based on 170 respondents out of 301. Descriptive statistics (standard deviations, percentages and mean) was used in the analysis. Pearson correlation analysis was also performed to determine the level of the relationship between strategic leadership and performance of the SMEs in Kenya. Strategic leadership practices have been discussed in this study, which include: determined corporate strategic direction, effectively managed corporate resource portfolio, emphasized organizational culture, ethical practices and organizational controls that are balanced. Measures of organisational performance such as customer satisfaction, net profit margin, high annual revenue and low annual employee turnover were also studied. The two variables’ level of relationship was tested using a correlation analysis and it confirmed that strategic leadership has an effect on organizational performance. Therefore, this study concluded that strategic leadership positively affects the performance of SMEs in Kenya. The researcher recommended that balanced organizational controls should be effectively applied to realize good performance. Further studies are recommended to be undertaken to determine the effect of strategic leadership on the performance of county governments in Kenya. Fri, 01 Jan 2016 00:00:00 GMT http://hdl.handle.net/123456789/499 2016-01-01T00:00:00Z http://hdl.handle.net/123456789/498 Motivational Factors of Gender, Age, Income, Education and Family size and Preference of Milk Packaging Designs in Kenya Wambugu, Wanjiku Hannah; Musyoka, Raymond The purpose of this study is to investigate the preference of milk packaging designs in Kenya according to motivational factors of gender, age, income, education and family size. From the accessible literature on the studies on consumer behavior of processed milk in Kenya, there is no study that has investigated the shoppers’ preference of milk packaging in Kenya. Based on Chi-square tests, the study employed a survey design and primary data set of 1000 consumers of fresh processed milk. Face-to-face interviews were conducted with shoppers in seven supermarkets in three heavily populated towns within Nairobi metropolitan. These are: Kiambu, Ruiru and Ongata Rongai. The study found that significant difference in frequency of choice of milk packaging designs exists among shoppers of processed milk of different age, gender, income, education and family size. Based on those findings, in order for milk processors to succeed in Kenyan market, they must focus on the five individual characteristics when designing milk packaging strategies Fri, 01 Jan 2016 00:00:00 GMT http://hdl.handle.net/123456789/498 2016-01-01T00:00:00Z