http://hdl.handle.net/123456789/694 2026-04-17T06:02:37Z 2026-04-17T06:02:37Z Kimemia, M http://hdl.handle.net/123456789/1100 2024-07-03T14:04:44Z 2024-02-01T00:00:00Z

Socio-demographic factors of fashion purchase. A case of apparel consumption among kenyan university students Kimemia, M There has been a rapid growth of global fashion industry. Kenya like other developing nations is fighting for a slice of this growth and positioning itself as a competitive contributor to the same. In this regard, both the fashion marketers and the academia are becoming increasingly interested in variables of fashion consumption. This paper investigated the relationship between the socio-demographic characteristics of university students and apparel purchase. Demographic characteristics of students such as age, gender, marital status and religion play a key role in students’ apparel fashion consumption decision making. Targeting 4 public and 16 private universities, this study sampled 7 universities and 534 students. However, 503 questionnaires were completed hence used. Using a questionnaire to collect data, a chi square tested the null hypothesis; Socio-demographic characteristics of university students have no relationship with their apparel consumption. Results showed that there was no significant relationship between age and fashion need conceptualization (x2= 7.905, df =5, p-value = 0.162) among university students. There was no significant relationship between students’ gender and evaluation of all information before making an apparel purchase (p-value = 0.066) though females were more likely to conceptualize a need before buying new clothes than males. The study revealed that there was a significant relationship between marital status of students and evaluation between possible alternatives (p-value =0.043). Religion of the students had no significant relationship with any stage of fashion consumption. Summatively, the study results showed that demographic characteristics of respondents had no significant relationship with apparel fashion consumption decision making among university students (chi-square = 15.000, df = 12 and p-value = 0.241)

2024-02-01T00:00:00Z Wanjiru, N,E. Wambugu, H Kabata, D. http://hdl.handle.net/123456789/855 2022-06-29T14:29:11Z 2022-03-01T00:00:00Z

Entrepreneurial Marketing and Performance of Insurance Firms in Kenya Wanjiru, N,E.; Wambugu, H; Kabata, D. Economic and social resilience as well depends upon a robust and stable insurance industry. Its penetration in the globally is a cause for concern, with an unstable rate of below 10%.The Kenyaninsuranceindustryisso fragmented with 58 firms and just 5 of them wththeir market share suffiicient to competeglobally. Studies done globally and locally in other sectors of the economy have shown a positive relationship between entrepreneurial marketing (EM) and the performance. This study evaluated the effect of EM variables on the gross premium and market share as a performance indicators for insurance firms in Kenya. Specifically, the study determined the effect of: strategic orientation (differentiation strategy, cost leadership, customer orientation) innovation orientation (product innovation, processes innovation, market innovation), and innovation orientation (product, process and market) on the performance of the firms. Further, the effect of market orientation (frequency of market surveys and budget for market research) and resource leveraging (human resources and partnership and alliances) on the performance was analysed. Resultsindicated that strategic orientation had a positive but insignificant effect on the performance, while innovation, market orientation and resource leveraging had a positive and significant effect on the performance of insurance firms in Kenya. The study also established a negative but significant moderating effect of the regulatory framework (capitalization and licensing) on the relationship between EM and the performance of insurance firms in Kenya. Conclusion was reached that insurance firms should always consider the four dimensions of entrepreneurial marketing if they are to improve their performance.

2022-03-01T00:00:00Z Kinya, C Kabata, D Muchangi, D http://hdl.handle.net/123456789/852 2022-06-29T13:58:52Z 2022-04-01T00:00:00Z

Entrepreneurial Orientation Dimensions and the Growth of Small and Medium Enterprises in Kenya Kinya, C; Kabata, D; Muchangi, D Entrepreneurial orientation is a process that entails a continuous process of decision making and activities or practices that lead to new venture creation. SMEs are important driving factors of economic growth, innovation and also a source of employment. Despite the many benefits of SMEs in our country, SMEs are still faced with many challenges which slow their growth with statistics showing that about 60% of SMEs die in the early stage and only a few grow to become large enterprises. The study examined entrepreneurial orientation dimensions adopted by SMEs and their role to sustainability of the growth of small and medium enterprises in Embu, Kenya. The study was based on the traits model theory. Descriptive research design was adopted for the study and a target population of 95 registered SMEs operating within Embu region was used. Stratified random sampling was adopted for sampling and a sample size of 58 SMEs was used. Primary data was collected through administering of questionnaire to the respondents while secondary data was sourced from journals, libraries, e-books and website. Data was analyzed using the SPSS software and regression and correlation analysis was used to make decisions and the final report. Growth of SMEs was accessed using the value of sales. The results of this study revealed that risk taking as a positive significance to the growth of small and medium enterprise in Embu County. The data had a p value of less than 0.05. The study recommends that entrepreneurs should also find an expert who will guide them as they plan to embark on any risky project to avoid unnecessary losses. Managers also should be willing to take advantage of any viable business opportunity in the market.

2022-04-01T00:00:00Z Guto R Wasike, J http://hdl.handle.net/123456789/851 2022-06-29T13:52:32Z 2022-04-01T00:00:00Z

Maximizing the Value of Information Communication Technologies (ICTs) and Its Implications on Library Operations in Public Universities in Kenya: Potential and Challenges Guto R; Wasike, J The advent of information age has significantly changed the environment in which libraries operate in the 21st century. Technological encroachment has forced librarians to adopt various technologies for their continued existence in line with the constant changing information seeking behaviors of varied readers and development in education and research. The purpose of this paper was to examine the value of information communication technologies (ICTs) and its implications on library operations in public universities in Kenya: Potential and Challenges. The objectives of the research were to: Establish the efficiency of emerging ICTs in public university libraries in Kenya, determine the application of ICT on performance of duties in public university libraries and evaluate the effects of ICTs on access and retrieval of information. The study employed survey research design in collecting data from 31 public universities in Kenya. The respondents were university librarians. The data was collected by use of questionnaires which was later analyzed with the aid of SPSS software (version 22). The findings of the study showed that the application and usage of information communication technologies (ICTs) had significant impacts on library service provision such as circulation, E-books, internet services, OPAC and increased work output. The study recommendation indicated that there is need for adoption of a comprehensive ICT policy to create an enabling framework for the application and development of ICTs in libraries and, train both staff and information users on how best to apply ICTs features in accessing, and retrieving information materials. The study, if adopted will enhance information provision and service delivery in university libraries.

2022-04-01T00:00:00Z