Browsing SBE Publications 2022/2023 by Author "Hannah Wambugu"

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Effect of Internal (Psychological) and Marketing Factors on Amount of Money Spent on Secondhand Clothes and Retail Market Choice in Kenya

Hannah Wambugu; Evelyn Maina (IOSR Journal of Business and Management (IOSR-JBM), 2023-04)

Although second-hand clothing market has a long history, its economic impact and worldwide significance rose in the early 1990s as a result of the deregulation of many emerging economies and rising demand from different ...
Situational Factors And Consumer Behavior Towards Secondhand Clothes In Kenya

Ann Kwamboka Orangi; Hannah Wambugu; Evelyne Maina (International Journal of Innovative Research and Advanced Studies (IJIRAS), 2023-05)

There has been increased demand for secondhand clothes globally, a trend attributed to the global economic crisis, and comparatively low prices for those products in comparison with new garments. In Africa, there are ...

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