Abstract:
Faith based hospitals (FBHs) operate in a competitive market with many establishments providing identical services. The key constructs of market structure are competition, regulations, players, and market share. This study sought to establish the influence of market structure on the performance of FBHs. A descriptive and correlational research design was used and target population comprised 85 faith-based hospitals in Kenya. All the 85 FBHs and 425 respondents were included in the study. Primary data was obtained using questionnaires, and secondary data from hospital websites, online books, journals, and articles, hospital magazines and hospital records. Results showed that market structure (market competition, regulations, and players) (r=-.062) does not affect performance of FBHs in Kenya. There is need for FBHs to strengthen leadership structures to improve performance.
