Abstract:
Adoption of big data has happened over time. During the past decade much research has been done on data and its growth. Big data has become invaluable in enabling personalized deals, real-time alerts and predictive maintenance with digital information created annually growing by 44 percent from 2009 to 2021. Big data is massive, messy and growing very fast, however it is impossible to analyze it with tradition methods, yet harnessing information which is a primary factor of production in the new millennium means that the four “V” s’ of data have to be effectively planned for. This study seeks to address the challenges of data driven decision making in firms. The study objectives are: Review of big data challenges and skills shortage in big data. The design adopted for the research was survey. Sampling was done using non-probability technique. Data was collected through desktop research and analyzed using SPSS. The adoption of big data gives insights to business if users know how to use it. The research concludes output and productivity is increased by firms that address skills as one of the challenge in big data. Companies that deal with big data challenges have reaped enormous benefits from data science.
