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Browsing 5th Annual International Conference 2022 by Subject "Mobile Payment, Social Factors, Hedonic Factors, Consumers"

Browsing 5th Annual International Conference 2022 by Subject "Mobile Payment, Social Factors, Hedonic Factors, Consumers"

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  • Social Influence and Perceived Enjoyment 
    Kabata, D (5th Kirinyaga University International conference, 2022-03)
    The purpose of this study was to investigate the influence of social and hedonic factors on the use of mobile payment services in Kenya. A conceptual framework of social factors that influence use of mobile money transfer ...

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