Strategic Responses and Sustainable Competitive Advantage of Milk Processing Firms in Kenya

Abstract

Strategic responses have become a common phenomenon in recent times throughout the world. Organizations have adopted strategic responses locally as well as internationally due to the increased competition in the global market that has prompted them to adopt strategic responses as an important strategic choice. These strategic choices are the strategic options in the hands of many organizations not only to stay in the competition but also to extend their margins, market share and dominance globally. This study sought to investigate the effects strategic choices have on sustainable competitive advantage of milk processing firms in Kenya. The specific objective of the study was to determine the influence of restructuring strategies on sustainable competitive advantage of milk processing firms. The study employed a descriptive research design on a target population of 240 employees of beverage firms in Kenya. A sample size of 96 respondents was selected for the study. The study used mean, standard deviation, frequency and percentages in the analysis. Multiple regression analysis was used to estimate the changes in the dependent variable following a unit change in each of the independent variables. The study found out that firms had invested a lot in restructuring to eliminate non-core business activities, consolidate their business functions and re-organized their business processes so as to gain competitiveness. The study concluded that restructuring strategies contributed immensely to sustainable competitive advantage of milk processing firms in Kenya.