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Strategic Marketing Approaches and Market Penetration by General Insurance Companies in Kenya

Wambugu, H.; Maina, E.; Ndung’u, P. (IOSR Journal of Business and Management (IOSR-JBM), 2021)

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Author
- Maina, E. (1)
- Ndung’u, P. (1)
- Wambugu, H. (1)
Subject
- Market Penetration, Direct Response Marketing,Electronic Marketing andStrategic Alliances (1)
- ... View More
Date Issued
- 2021 (1)