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Brand Loyalty and Brand Name Awareness on Consumer Decision Making Process on Airtel Kenya Mobile Money Transfer

Mutua, F.; Mwikya, J. (International Journal of Educational Innovation and Research, 2022-06)

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Author
- Mutua, F. (1)
- Mwikya, J. (1)
Subject
- brand loyalty; brand name awareness; consumer decision making process; mobile money transfer. (1)
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Date Issued
- 2022 (1)