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Browsing Research Articles by Subject "Strategic orientation, differentiation, customer, cost, market share."

Browsing Research Articles by Subject "Strategic orientation, differentiation, customer, cost, market share."

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  • Njuguna E, Kabata, D, Wambugu H. (IOSR Journal of Business and Management (IOSR-JBM), 2022-01)
    Despite the role of the insurance industry in economic development, the growth of this industry in Kenya is a major concern. The industry is so fragmented given that there are 58 firms and just 5 of them have grown their ...

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