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Influence of Pricing as Market Segmentation Strategy on Performance of Fashion Merchandising Shops in Kenya

Orangi, A. K.; Chomba, G. (5th KyU International Conference, 2022-03)
Influence of Pricing as Market Segmentation Strategy on Performance of Fashion

Orangi, A. K.; Chomba, G. (5th KyU International Conference, 2022-03)

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Author
- Chomba, G. (2)
- Orangi, A. K. (2)
Subject
- Pricing, Market Segmentation Strategy, Performance, Fashion Merchandising Shops, Kenya (2)
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Date Issued
- 2022 (2)