Abstract:
Proper strategic leadership is essential in an organisation’s decision making to
ensure short term success and long term sustainability given the current volatile
business environment. SMEs in Kenya are the key vehicles of economic
development but they fall short of achieving their potential. SMEs are facing
problems such as stiff competition, inadequate financing and the inability of the
leaders to make long term strategic decisions. This study aimed at establishing the
effect of strategic leadership on performance of small and medium enterprises in
Kenya. Descriptive survey design was used. The target population consisted of
3,001 registered SMEs in Kenya. 301 SMEs were selected as a sample using
stratified sampling technique. Respondents were the owners and managers of the
organisations. Collection of primary data was done through a structured
questionnaire. The response rate of this study was 56% based on 170 respondents
out of 301. Descriptive statistics (standard deviations, percentages and mean) was
used in the analysis. Pearson correlation analysis was also performed to determine
the level of the relationship between strategic leadership and performance of the
SMEs in Kenya. Strategic leadership practices have been discussed in this study,
which include: determined corporate strategic direction, effectively managed
corporate resource portfolio, emphasized organizational culture, ethical practices
and organizational controls that are balanced. Measures of organisational
performance such as customer satisfaction, net profit margin, high annual revenue
and low annual employee turnover were also studied. The two variables’ level of
relationship was tested using a correlation analysis and it confirmed that strategic
leadership has an effect on organizational performance. Therefore, this study
concluded that strategic leadership positively affects the performance of SMEs in
Kenya. The researcher recommended that balanced organizational controls should
be effectively applied to realize good performance. Further studies are
recommended to be undertaken to determine the effect of strategic leadership on
the performance of county governments in Kenya.