Abstract:
African sausage popularly known as ‘Mutura’ is prepared from grinded meat, or boiled meat waste cut in small pieces to form stripe and placed in a cleaned small and large intestine from slaughtered animals and left to roast in lit African stove (jiko). Most of Matura sellers and buyers love the business done in the evenings earliest as from 6.30 pm. It is a booming business for empowerment of the unemployed youths and economic development yet, it is prepared by the sellers and eaten by the buyers in the evenings in all towns in Kenya. The objective is to investigate the factors influencing the sellers and buyers engage in the business only in the evenings daily not throughout in daytime in most towns of Kenya. The research was a survey method through descriptive research design and a sample of sellers and buyers were selected purposely for the study. The key findings indicate buyers of all categories love to engage in the business in the evenings or night time. It is concluded ‘mutura’ is a booming business for empowerment of the unemployed youths and enhancing economic development in Kenya. Therefore, it is recommended that youths who are unemployed and interested in business entrepreneur engage in ‘Mutura’ business as it require small amount of capital for the start and sustainability of the business and enhancing economic development in Kenya
Keywords: Business, empowerment, economic developments, youths.
