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Entrepreneurial Marketing and Performance of Insurance Firms in Kenya
Wanjiru, N,E.
;
Wambugu, H
;
Kabata, D.
(
International Journal of Managerial Studies and Research (IJMSR)
,
2022-03
)
Determinants of E-Commerce Usage in the Kenyan Banking Sector
Kabata, D.
;
Maina, M.
(
IOSR Journal of Mobile Computing & Application (IOSR-JMCA)
,
2022-06
)
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Author
Kabata, D. (2)
Maina, M. (1)
Wambugu, H (1)
Wanjiru, N,E. (1)
Subject
Entrepreneurial Marketing, Strategic orientation, Innovation orientation, Market orientation, Resource leveraging, gross premium, Market share, Insurance, Kenya. (1)
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Date Issued
2022 (2)