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Entrepreneurial Marketing and Performance of Insurance Firms in Kenya

Wanjiru, N,E.; Wambugu, H; Kabata, D. (International Journal of Managerial Studies and Research (IJMSR), 2022-03)

Now showing items 1-1 of 1

Author
- Kabata, D. (1)
- Wambugu, H (1)
- Wanjiru, N,E. (1)
Subject
- Entrepreneurial Marketing, Strategic orientation, Innovation orientation, Market orientation, Resource leveraging, gross premium, Market share, Insurance, Kenya. (1)
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Date Issued
- 2022 (1)