SBE Publications 2016
http://repository.kyu.ac.ke/123456789/493
2024-03-29T09:28:50ZRole of Diversification Strategies on Organizational Productivity among Multinational Oil firms in Kenya: A Case of Kenolkobil Limited
http://repository.kyu.ac.ke/123456789/501
Role of Diversification Strategies on Organizational Productivity among Multinational Oil firms in Kenya: A Case of Kenolkobil Limited
Kiiru, G; Jepkorir, C
Diversification is one of the key strategy to plan to change and transform a loss making firm into a profitable enterprise and
gaining competitive advantage. The purpose of the study was to determine the role of diversification strategies in
organizational productivity within the oil industry in Kenya. The findings of the study were that diversification as turnaround
strategy was important turnaround strategy, help in cutting cost, help in risk spreading, enhance organizations characterized
by narrow core competence, help to reduce excess and lack of domain change that may lead to crisis, is form of divestment
with the enterprise and lead to introduction of new products. The study recommends that management should encourage
research and development so that the employees can come up with diversified products which help the organization achieve
target markets.
2016-01-01T00:00:00ZThe Effect Of Employer Perception On Employment Opportunities For People Living With Disabilities: Case Of Selected Universities In Kenya
http://repository.kyu.ac.ke/123456789/500
The Effect Of Employer Perception On Employment Opportunities For People Living With Disabilities: Case Of Selected Universities In Kenya
Wekesa W; Irungu N; Godrick M
www.researchjournali.com
ABSTRACT
In Kenya besides many organizations lobbying for the increased employment of PLWDs, amplified by the
constitution that at least 5% elective positions must be spared for (PLWDs) there is less employment
opportunities. For example the entire cabinet and parastatal secretaries of about twenty six people only one is
disabled. The empirical review has pointed out that employer perception views people living with disabilities
as costly, and disturbing. The objective of the study was to investigate the effect of employer perception on
employment opportunities for PLWDs. The population was PLWDs in selected Universities in Kenya and
associations of Disabled people in Kenya. Sample size was employees living with Disabilities and members of
the association of disabled in Murang’a County. The findings were presented in tabular form. Descriptive as
well as inferential statistics were used to analyze the findings. The findings showed that Disabled people are
unemployed due to negative employer perception towards employees. The study recommended that negative
employer perception must be changed in order the employment of those with disabilities to be enhanced.
2016-01-01T00:00:00ZEffect of strategic leadership on performance of MFI’s Kenya
http://repository.kyu.ac.ke/123456789/499
Effect of strategic leadership on performance of MFI’s Kenya
S.Mathe; Kiiru, G
Proper strategic leadership is essential in an organisation’s decision making to
ensure short term success and long term sustainability given the current volatile
business environment. SMEs in Kenya are the key vehicles of economic
development but they fall short of achieving their potential. SMEs are facing
problems such as stiff competition, inadequate financing and the inability of the
leaders to make long term strategic decisions. This study aimed at establishing the
effect of strategic leadership on performance of small and medium enterprises in
Kenya. Descriptive survey design was used. The target population consisted of
3,001 registered SMEs in Kenya. 301 SMEs were selected as a sample using
stratified sampling technique. Respondents were the owners and managers of the
organisations. Collection of primary data was done through a structured
questionnaire. The response rate of this study was 56% based on 170 respondents
out of 301. Descriptive statistics (standard deviations, percentages and mean) was
used in the analysis. Pearson correlation analysis was also performed to determine
the level of the relationship between strategic leadership and performance of the
SMEs in Kenya. Strategic leadership practices have been discussed in this study,
which include: determined corporate strategic direction, effectively managed
corporate resource portfolio, emphasized organizational culture, ethical practices
and organizational controls that are balanced. Measures of organisational
performance such as customer satisfaction, net profit margin, high annual revenue
and low annual employee turnover were also studied. The two variables’ level of
relationship was tested using a correlation analysis and it confirmed that strategic
leadership has an effect on organizational performance. Therefore, this study
concluded that strategic leadership positively affects the performance of SMEs in
Kenya. The researcher recommended that balanced organizational controls should
be effectively applied to realize good performance. Further studies are
recommended to be undertaken to determine the effect of strategic leadership on
the performance of county governments in Kenya.
2016-01-01T00:00:00ZMotivational Factors of Gender, Age, Income, Education and Family size and Preference of Milk Packaging Designs in Kenya
http://repository.kyu.ac.ke/123456789/498
Motivational Factors of Gender, Age, Income, Education and Family size and Preference of Milk Packaging Designs in Kenya
Wambugu, Wanjiku Hannah; Musyoka, Raymond
The purpose of this study is to investigate the preference of milk packaging designs in Kenya
according to motivational factors of gender, age, income, education and family size. From the accessible
literature on the studies on consumer behavior of processed milk in Kenya, there is no study that has
investigated the shoppers’ preference of milk packaging in Kenya. Based on Chi-square tests, the study
employed a survey design and primary data set of 1000 consumers of fresh processed milk. Face-to-face
interviews were conducted with shoppers in seven supermarkets in three heavily populated towns within Nairobi
metropolitan. These are: Kiambu, Ruiru and Ongata Rongai. The study found that significant difference in
frequency of choice of milk packaging designs exists among shoppers of processed milk of different age, gender,
income, education and family size. Based on those findings, in order for milk processors to succeed in Kenyan
market, they must focus on the five individual characteristics when designing milk packaging strategies
2016-01-01T00:00:00Z