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Browsing by Subject "Entrepreneurial Marketing, Strategic orientation, Innovation orientation, Market orientation, Resource leveraging, gross premium, Market share, Insurance, Kenya."

Browsing by Subject "Entrepreneurial Marketing, Strategic orientation, Innovation orientation, Market orientation, Resource leveraging, gross premium, Market share, Insurance, Kenya."

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  • Wanjiru, N,E.; Wambugu, H; Kabata, D. (International Journal of Managerial Studies and Research (IJMSR), 2022-03)
    Economic and social resilience as well depends upon a robust and stable insurance industry. Its penetration in the globally is a cause for concern, with an unstable rate of below 10%.The Kenyaninsuranceindustryisso fragmented ...

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